When comparing two clothing items, if you knew the cheaper one would shrink after one wash, would that affect your buying decision?
There’s nothing worse than when that new shirt you love shrinks up after one wash and never looks the same. Unfortunately shrinkage is common with fabrics containing cotton unless manufacturers take preventative measures against it.
We’re going to unravel the truth behind our NoShrink Technology and what makes our garments last for the long haul.
The reason natural fibers like cotton shrink is because the fibers want to return to their natural state. During the fabric-making process tension causes the fibers to stretch out beyond their natural length. Then, when warmed by warm water or a hot dryer during the drying process, they try to return to their original state and cause your clothes to shrink.
The reason that the more expensive “pre-shrunk” cotton does not shrink in the dryer is because of a process that takes place during the fabric finishing processes. This basically gets the fabric to return to its natural state before the garment is sewn. We’ve invested in top of the line equipment that sets the industry benchmark for minimal shrinkage. With Tehran Apparel, you get a maximum shrinkage of 5% while the cheaper brands out there can shrink up to 10%. That’s basically a whole size!
First we overstretch the fabric, width-wise, to compensate for all the length tension its had in previous processes…to even it out, if you will.
Next it goes through shrink drying chambers. Air blowers tumble the fabric, and the heat triggers the cotton to revert to its natural state as it shrinks and drys the fabric. These shrink dryers are $1 Million each so it’s no wonder many manufacturers skip this step or do their own subpar version of this.
Have you ever had a side-seamed apparel where after a wash that side seam isn’t quite on the side anymore? This happens when non preshrunk fabric returns to its original state, pulling the seam along with it. Through our shrink drying process, by stretching and shrinking the fabric prior to sewing, we eliminate any torque or twisting of the fabric after it’s been washed at home.
That’s because we are one of the few manufacturers that has invested in a top-of-the line preshrink dryers like we’ve just explained. We want what you see to be what you get, with no surprises when you take our apparel home. A garment like ours, that looks just as awesome after multiple washes as it does right out of the box, is just one of the things that sets us apart from others.